ERBRAND

The healthcare landscape is rapidly changing. I’ve heard it referred to as the rise of DIY healthcare, and women are leading the charge. It stems from women not feeling heard by their doctors, but that’s not a new phenomenon. What’s new is that women are now challenging their doctors and seeking their own answers. While that might sound a little scary, who can blame women for taking matters into their own hands when they are: 🚺 7 times more likely to be misdiagnosed? The

When marketers ask me, "How can I move the needle for my business?" My answer is always, "SHE is the needle! "Why? #1 - Women influence or make the majority of consumer purchases #2 - Women represent $20 trillion in annual consumer spending So, marketing to them effectively is essential for your success. The next question: How do you market more effectively with women? It begins with understanding that women are different. For instance, women want to build a relationship wit

The adage, “It’s what’s inside that counts,” is the crux of why your brand is relevant to women and determines the depth of their connection. Women must believe in your brand promise, but belief starts on the inside, with you. If you and your team don’t believe who your brand is and why your brand is, there’s zero chance that your female audience will believe. Women respond to brands that are authentic and transparent, and your team creates the authenticity and transparency t

“Heelllooo! Are you down there? Did your brand fall into a pink pitfall? Not to worry, we’re sending help!” It happens more often than you think, or perhaps more often than it should, but brands falling into pink pitfalls is definitely a thing when targeting a female audience. Brands want to market with women because they make or influence 85% of all purchasing decisions. But avoiding pink pitfalls needs to be part of the plan. What’s a Pink Pitfall, and how do you avoid it?