Marketing With Women Key To Brand Success

When marketers ask me, "How can I move the needle for my business?" My answer is always, "SHE is the needle! "Why?

#1 - Women influence or make the majority of consumer purchases

#2 - Women represent $20 trillion in annual consumer spending

So, marketing to them effectively is essential for your success. The next question: How do you market more effectively with women? 

It begins with understanding that women are different. For instance, women want to build a relationship with your brand. This stems from women wanting to be part of a community (they’re much more about the “we” than the “I”), so they also want to be involved in a brand’s community.

Building a community is easier than ever, thanks to social media, which is an ideal platform for creating engagement and shared experiences. But be careful not to fall into the pitfalls of trite engagement. Women are loyal to authentic brands, so keep it real. Show them you understand and value them without patronizing them.

And because women want to connect with brands on a personal level, allowing them to create content for your brand is just smart. The more engaged women are with your brand, the more they’ll fall in love, or at least a strong like.

Creating a connection with your female audience is key to your brand’s success, but influencing her purchase hinges on swaying her to love your brand. Just call us cupid ❤️