emilyspensieri
Translating Aha Moments – How Qualitative Researchers Maintain Their Crucial Roles
Welcome to Part 3 of my new series for M2Moms® called The Evolution of Qualitative Research. In part 2 of the Series, we discussed how...
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emilyspensieri
Feb 23, 20213 min
From Café To Couch – How Our Qualitative Research is Evolving Post-Covid To Meet New Expectations
Welcome to Part Two of my new series for M2Moms® called The Evolution of Qualitative Research. In part 1 of the Series, we discussed how...
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emilyspensieri
Jan 6, 20213 min
The Evolution of Qualitative Research Series – Part 1: Qualitative Research Builds Brands Women Want
In Part One of the Evolution of Qualitative Research Series, I will be discussing why the role of qualitative research is integral on the...
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emilyspensieri
Sep 28, 20202 min
How Brands Can Respond To The Impact of WFH On Women
Prior to COVID-19 becoming a reality, the WFH culture had already become more common place, but the virus’ turbulent introduction into...
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emilyspensieri
Aug 14, 20202 min
Earning Her Influence Starts With Qualitative Research And Its Evolution
I was reading an article recently that explained how qualitative research remains an important tool for organizations working to better...
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emilyspensieri
Aug 12, 20202 min
She Gigs – Why Brands Should Take Note
The Gig Economy is reshaping the way companies are utilizing talent. Think UBER, LYFT, writers, photographers and more. The gig economy...
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emilyspensieri
Jul 23, 20201 min
Rising From The Ashes
Hello fellow branding with women aficionados! We hope that you and your families have remained safe and well during this difficult year....
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emilyspensieri
Jul 17, 20201 min
HER RULES. – There are many, but these 3 will get you on the right path
Women are running for political office. They are claiming senior executive roles. They are drawing audiences of over 1B to their sporting...
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emilyspensieri
Jul 17, 20202 min
Stop the BS – Be #Authentic
Moms have an impeccable BS reader. They have grown accustomed to refereeing heavy weight fights between siblings accusing each other of...
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emilyspensieri
Jun 25, 20202 min
PINK Is Definitely NOT The New Black
Women aren’t blindly pledging their loyalty to brands anymore. So, if your brand’s marketing-with-women strategy involves adding a little...
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emilyspensieri
Jun 25, 20202 min
Is She Too Sensitive?
Last month, two brands unwittingly stepped into a proverbial mound of poop when the fallout from their poorly advised marketing...
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emilyspensieri
Jun 25, 20202 min
The Key To Marketing With Women – Cherish Her
I assure you, there is no correlation between this assertion and the syrupy 80s ballad by Kool & The Gang. (The Kool & The Gang reference...
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