Moms have an impeccable BS reader. They have grown accustomed to refereeing heavy weight fights between siblings accusing each other of “starting it!” Moms have listened to copious reasons as to why on earth a child cannot get up from the couch to throw his/her own snack bag away. If moms know anything, they know how to spot BS. So why do marketers continue to feed moms a sense of false reality? Why are moms still bombarded by the portrayal of what is deemed the perfect woman