Women aren’t blindly pledging their loyalty to brands anymore. So, if your brand’s marketing-with-women strategy involves adding a little pink here and casually mentioning a social cause there, you’re not going to win her loyalty, you’re more likely to gain her indifference. Why? 80% of women say they don’t trust brands anymore, and this tension has grown over time, with 42% saying they trust brands less than they did 20 years ago. This is a statistic brands need to care abou