Last month, two brands unwittingly stepped into a proverbial mound of poop when the fallout from their poorly advised marketing initiatives hit the fan. (We’ve got a definite theme happening here.) Macy’s introduced a flatware line that featured food portion outlines that tied the amount of food a woman eats to the type of pant she is likely to sport; i.e. Mom jeans, skinny jeans etc. Hmmm, how could this go wrong? Here’s the thing, I’ve heard discussions and had discussions

I assure you, there is no correlation between this assertion and the syrupy 80s ballad by Kool & The Gang. (The Kool & The Gang reference just sent half of you on a Google search to figure out what on earth I’m talking about, while the rest of you took a trip down memory lane to a time when there was no such thing as Google! OMG indeed!) While the notion of cherishing Her may sound old fashioned, we’re actually talking about valuing Her in the most modern sense of the term. I